By Caryn Smith © 2010, All Rights Reserved
Creating brand awareness is one of the main goals of companies across the globe. Without public knowledge of a product, service or event, businesses seldom see the type of accomplishment associated with a well-promoted advertisement campaign.
There are a number of ways to get the word out about an upcoming charity auction, tradeshow, award ceremony, or company function without spending a fortune on a Public Relations firm.
Word-of-mouth marketing using custom lapel pins is an ingenious and affordable option for any budget. In addition to generating interest in public and private events, a well thought-out design can help corporations and non-profits achieve enormous success.
What Makes Lapel Pins Special
Due to their small size and level of portability, lapel pins are an ideal promotional tool. Not only are they easy to transport to and from different locations, they are often the type of promotional products item that speaks directly to the heart and soul of collectors. Viewed as a cherished keepsake from times past, antique lapel pins like those created for the Masons are highly sought after on eBay.
Ways You Can Promote Your Event Using a Lapel Pin
Some simple but effective ways to market your next event using lapel pins includes:
Attaching them to a business card, brochure or invitation. A well-designed and recognizable logo grabs the attention of the recipient and generates interest in whatever event it is that you are advertising.
Filling a fish bowl to the top with the custom product and have it sitting on the table next to you at the next trade show event that you attend. Make sure there is someone on hand to answer any questions that the public might have about the conference, recognition ceremony, or fundraiser that you are sponsoring. You may also want to monitor the number of lapel pins each person takes.
Wearing one on a hat, necktie, or t-shirt in the weeks leading up to the event. People will want to know what type of event that you are holding based solely on the appearance of a really amazing pin. When possible, slide a couple extra pins in your pocket or purse to hand out to the people that seem the most interested in your business or organization.
Cleverly placing a product in the public’s view is a steadfast way to get people interested in your brand, event, or fundraiser. In today’s competitive world, it pays to do your homework. By keeping up with current trends and designing the type of logo that is guaranteed to be recognizable, you will not have any trouble promoting your next big event through the use of lapel pins.
Caryn Smith is Manager of Signature Pins. When you need affordable, lapel pins created, visit https://signaturepins.com/ today. Your order will be delivered in 10 days or less, guaranteed!