By Caryn Smith © 2010, All Rights Reserved
Businesses and organizations are jumping on the “green bandwagon” by employing practices that are economically sound and environmentally-friendly. In an attempt to reduce waste and neutralize their carbon footprints, many groups turn to custom lapel pins as a way of commemorating and encouraging employees as well as get the word out about their newly adopted practices. Unlike other promotional products that eventually wind up in landfills, custom lapel pins become cherished pieces of people’s personal histories.
Durable and versatile, custom lapel pins can be used to announce an Earth Day event or to promote a company’s new recycling program. They can work alongside a new ad campaign and highlight the benefits of reusable and biodegradable products and packaging. As an educational tool, they can draw attention to different environmental campaigns and identify your business as a supporter of a particular cause. With many uses available, custom lapel pins have proven themselves a worthwhile product in a number of arenas.
Here are a few ways to kick start your Earth Day events with custom lapel pins:
\* Use them to announce the adoption of new environmentally sound policies throughout your workplace. Part of “going green” has to do with lowering your consumption of non-renewable resources. Due to their longevity, custom lapel pins are the type of products that generate publicity without creating unexplainable amounts of waste.
\* Educate the public about the issues that matter most to you, your business or organization. Combined with your unique logo, custom lapel pins are great at delivering messages about reducing, reusing, and recycling.
\* Commend those individuals in your workplace who have made serious progress in reducing their impact on the environment by awarding them a special custom lapel pin recognizing their accomplishments.
\* Advertise your eco-friendly product or service. Include a card made from post-consumer waste with each lapel pin that explains why it is the right vehicle for delivering your marketing campaign’s message.
\* Place each custom lapel pin in a reusable velvet bag to prevent it from being lost or damaged. A number of earth friendly storage options are available that help eliminate waste and protect keepsakes.
Earth Day is celebrated worldwide on April 22nd of every year. With custom lapel pins, you do not have to wait until that date to start taking interest in the environment. With a variety of options awaiting you in terms of size, style, and shape, custom lapel pins make a statement without devastating the planet.