By Caryn Smith © 2010, All Rights Reserved
Working for Signature Pins has given me the opportunity to produce my fair share of blog posts about custom lapel pins. From a marketing standpoint, I have explained how to use pins to educate the public about new products and special events. I have given advice to business owners, noted the advantages of awarding employees and students for being exceptional, and given tips on how to properly design and order lapel pins.
Today, I want to do something a little different. Because it is Friday and the end of another work week, I have chosen to write about a topic that I know a lot about—blogging about custom lapel pins.
Blogging 101
Blogging is an extremely popular and effective way to get a message across. Not only am I able to reflect upon my years of knowledge and experience working with Signature Pins, My staff and I strive daily to create a comfortable environment where customers can come to when they want to obtain information about custom lapel pins and their uses.
Blogs are often informational or entertaining. I make my posts fun and educational. I include testimonials from satisfied customers and color photographs of lapel pins with many blog entries as a way of illustrating the point that I am making.
I also give specific steps to take when ordering and using custom lapel pins. This helps Signature Pins customers make an informed decision when choosing the size, shape, color, and style of pins.
A soft enamel lapel pin not only looks different than a die struck lapel pin, it is also used for different purposes. Communicating these details with the public helps maintain a personal relationship with current and potential customers. They can count on me and my staff to be their guide from lapel pin idea to completion. We take them through the process of creating custom pins step-by-step, make suggestions on what type of features would look best with their unique artwork, and give them advice on what to do with the pins once they have arrived to their location. I also let them know that their satisfaction is our number one priority. I, personally, know how great it feels to order items from a company that I have confidence in.
Blogging about custom lapel pins is very rewarding. It allows me and my staff to provide up-to-date and relevant information to Signature Pins customers. It gives us a place to showcase pictures of the custom lapel pins that we design and manufacture as well as come up with creative ways to use these items. I really enjoy my role at Signature Pins and look forward to blogging about lapel pins in the future.