Using Custom Lapel Pins as a Tool for Point of Sale Marketing

Custom lapel pins attached to a piece of colorful card stock serve as excellent items for retailers to sell.  Not only do they come pre-packaged, their small size makes them the perfect last minute gift to pitch at the cash register.   These spur of the moment purchases can help a business increase its revenue tremendously.

Charities and businesses often team up in an attempt to maximize point of sale purchases.  With a portion of the pin’s proceeds going to a good cause, few shoppers can resist picking up a few of the items to give to friends.  This means increased dollars per transaction, units sold, and a larger profit margin.  All of these factors lead to business growth.

There are a few tips to remember with point of sale marketing.  Ordering lapel pins to sell can only help you achieve so much.  Here are some other things to consider:

• Keep the product at eye level.  This will increase visibility and therefore spark your customer’s interest.
• Stress the usefulness of the lapel pins.  They make great gifts for every occasion.
• Note the good work of the charities they are affiliated with.  Explain how the customer can help others by purchasing the lapel pins.

Custom lapel pins are versatile and attractive.  That is one of the many reasons why they appeal to so many people.  Retailers can capitalize on the marketability of these products by using them at the point of sale.  Not only will the bold move help them achieve their professional goals by increasing profits, it will also paint a compassionate picture of them as they help non-profit organizations and charities meet their needs.