News Station Identification Made Easy Out in the Field with a Logo Lapel Pins

News stations around the country are finding new reasons to order logo lapel pins.  In addition to helping with identification purposes, these small accessories are essential for branding.  Doing whatever sets itself apart from others in the field, news stations find it incredibly helpful to create custom lapel pins for all of their anchors, reporters, camera crew, and producers.

Helps with Branding On and Off the Air

Custom lapel pins are great for identification purposes.  The reason for this is rather simple.  A bold pin with the station’s call letters and slogan is often enough to grab the interest of people in the community.  Because these items are worn in a visible area and are lightweight as well as portable, they can be placed on a jacket or hat and go from one location to the next.  This increases visibility and also develops a sense of pride among the station’s employees.

Can Help Distinguish a Particular News Station from Others in the Area

In addition to being great marketing tools, custom lapel pins can help distinguish one news station from others in the same community.  This is especially helpful at special events and fundraisers where public support is requested and necessary for success.  While out in the field, reporters can simply show their lapel pin as a way of identifying themselves as someone who is employed by a particular news station.

Logos and Mascots Are Easy to Recognize

Certain logos and mascots are affiliated with different news stations.  A person can take one look at a lapel pin and know which one it represents.  Although lapel pins are small in size, they are certainly big in impact.  In fact, this is demonstrated by the reaction that many stations receive at summer concert events, tailgating parties, and charitable banquets.

When it comes to branding, custom lapel pins do an excellent job.  Lightweight yet durable, the small items appeal to people of all ages and can be created in a way that lets you feature your best artwork or photograph.  They can also contain information that makes it easy to identify you in your industry.  This allows you to establish a competitive edge within your community by being the type of news station other people notice and respect.