Using Custom Lapel Pins to Promote Your Knitting Website

Being a knitter in today’s world is better than it ever was.  Not only do you have a wealth of resources at your disposal, you also have your pick of supplies.  You can pick your yarn based on what it’s made from, what colors are available, and even how it feels to the touch.  All of these factors influence the project that you’re making.  Even more importantly, the websites that you visit play a critical role in your knitting.

Take Ravelry.com for example.  The members-only website offers a place for knitters to meet and mingle other people worldwide who share a common love for stitching and purling.  In addition to an extensive library of tutorials, Ravelry.com has a shop chock full of knitting merchandise and tools.  Being able to purchase the supplies that you need to complete a project on the site is just a click of a mouse away.

Ravelry.com, like other online businesses decided that they needed to step up their marketing efforts.  That’s why they contacted us with a design ideas that they thought would accurately portray the personality and mission of their company.  Using their suggestions, we were able to create a lapel pin that was offbeat and spirited.  In fact, one look at the pin and you’ll know that knitting is its theme.

Unlike most lapel pins, the Ravelry.com pin is square not round.  It features an image of the website’s mascot and namesake, Ravelry.  A ball of yarn dangles from the dog’s mouth alluding to the fact that the website is craft-related.  Despite how small these details may seem, they play a crucial role in the company’s success.  When it comes to branding, lapel pins are one of the best tools to have on hand.

Here are a few ways that you can use lapel pins to promote your online business:

• Hand out pins to customers with orders over a certain dollar amount.
• Award a lapel pin a month to a giveaway winner.
• Sit a jar of pins on the table in your booth at a tradeshow or conference.
• Send lapel pins attached to greeting cards for holidays, birthdays, and anniversaries.

Custom lapel pins have so many uses.  Don’t waste another moment.  Order from us today and take your knitting site from obscurity to notoriety overnight.  Call 1-800-480-6822 or email info@signaturepins.com.  You’ll love all the free services we provide to our customers!