It’s a tried and true promotional method. Simply design your sale or grand opening to coincide with a holiday, and your marketing efforts are made easier. Customers are looking for deals so your ads get more views and a better response.
We see this tactic used in every industry from restaurants to real estate agents, but you don’t have to wait for major holidays to roll around to take advantage. Every month is filled with awareness days and other popular events you can celebrate.
February Happenings To Spark Your Creativity
Valentine’s Day is of course the premier event in February, and if you cater to those with a romantic side, you can’t afford to skip this one. From candy and flowers to diamond rings and even cars, every kind of promotion you can think of is a good fit for this popular holiday.
For those who wish winter would just go away already, Groundhog Day is a happy occasion. It’s also the perfect time to bring those grills out of storage and get your customers excited about the coming of spring.
Presidents’ Day is all about celebrating our nation’s founding fathers, and for law firms, tax preparers and others, it’s the ideal time to attract new clients with a special offer.
Hosting A Sale Is Just The First Step
Here’s the thing. A big promotion is good for short-term business. But if you want to turn your holiday event into long-term sales, you need to add more. The best way? Give your customers a valuable, tangible gift that keeps your brand front and center, and gives them a reason to return.
Lapel pins are the perfect choice. They have a high perceived value and the look of fine jewelry, and your customers and clients will love them. Not only will they appreciate the gesture, but they’ll proudly show them off to friends and family, which helps improve your brand awareness and ensures potential customers see the value you offer.
You can even use your pins to encourage return visits. Consider making your Groundhog Day sale an annual event, and creating a new pin every year. These instant collector’s items will bring customers back year after year. Or offer a VIP discount to anyone who shops with you while wearing their pin. Feeling as if they’re a part of an insider’s club builds brand loyalty that will pay off in added sales for years to come.
Pins come in a wide array of styles, too, so you can easily create a look that matches your brand. Choose die struck for a classic, elegant finish that speaks of quality and outstanding service, or colorful cloisonné for a whimsical look that’s eye catching and fun.
There’s almost no end to the creative uses for custom lapel pins, and ordering is a breeze, too. Simply choose a vendor who offers custom color matching so you know your logo will look exactly the way you want. Also, be sure to ask about shipping time. With a holiday promotion, you don’t want your pins to arrive late. Finally, select a manufacturer that offers free design work and dies, so you don’t run into hidden costs that can quickly eat into your profits.
Custom lapel pins are a fantastic add-on for any sale or promo any time of the year. They keep your brand in front of buyers longer, and make customers feel valued. Not only that, but they’ll spread the word about you and your sale to friends and family, making lapel pins a marketing tool that continues to make you money long after your promotion is over.
Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit https://signaturepins.com/ today.