In today’s competitive climate, it takes more to get your brand noticed. While it’s great to focus on digital marketing channels, savvy businesses are also turning back to good-old word-of-mouth advertising to push their message out to the masses. Custom lapel pins are a fantastic way to get people talking and start a buzz about your venture. They’re inexpensive, eye-catching, and have much more longevity than business cards and newspaper ads!
No matter your industry or the nature of your business, you’re sure to find some effective lapel pin uses in this list:
Charity events
Holiday or other celebrations
Employee recognition
Company milestones
Special promotions
Book signings
Tradeshows
Grand openings
Golf tournaments
Product launches
Branding campaigns
Sports team trading pins
School achievements
Employee training milestones
Club membership tokens
Hotel guest giveaways
“Swag bag” gifts
Fraternity and sorority events
Race and marathon participation
Souvenirs for tourists
Cook-off awards
New vet patient giveaways
Customer thank-yous
Missing-child awareness
School field trip souvenirs
Restaurant specials promotion
Security “badges”
Meetup group giveaways
New client welcome kits
Direct mail “goodies”
Unlimited Creative Possibilities
Custom-designed lapel pins are not only affordable; they offer endless possibilities for personalization. A pin manufacturer with full-service capabilities will be able to design your pin in virtually any shape or size. What’s more:
Colors can be precisely matched from your corporate design scheme. You can also choose from various metal plating options such as gold, copper, or silver.
Choose from offset-printed, die-struck, soft enamel, or cloisonné pin styles to reflect the look you envision.
You can even select what kind of backing you want on your pin, whether it’s a safety pin, magnetic, or butterfly clutch attachment.
Pro vendors should give you multiple options for presenting your finished pin. These range from a simple plastic baggie to elegant velvet gift box.
Know exactly what you want on your lapel pin? Fantastic! But if you’re not quite sure where to begin, no worries. Experienced vendors like Signature Pins have in-house designers who can work with you to get your thoughts ironed out, create a design for your approval, and then prepare the artwork for your pin. All you need to contribute to the process are your ideas!
A Message with Viral Impact
With advancements in materials and technology, today’s lapel pins have the look and impact of a fine piece of jewelry. Your recipients will be proud to wear them, displaying your brand and logo to everyone they meet, everywhere they go. Plus, unlike cheap calendars, magnets and business cards, lapel pins will be around for many years. When it comes to advertising your products and services, choose a tool with staying power: custom lapel pins!
Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit https://signaturepins.com/custom-html/ today.