Did you recently open a new day spa in town? You know people everywhere need services like yours to de-stress and recharge. But if you’re the new kid on the block, how do you let the locals know you’ve arrived—and that you’re excited to welcome them?
Instead of waiting for customers to find you, take a proactive approach to spreading the word. It doesn’t have to cost a fortune—and with a bit of creativity, the payoff can be huge. Here are some ideas to get you started!
Build a strong email list: Be sure to collect email addresses from all new customers. That way, you can keep in touch via regular emails informing them about special deals, new treatments and other exciting developments. If people contact you via your website, be sure to capture their email address as well. A consistent email outreach routine can help keep your spa top of mind.
Hand out some pin-spiration: Design a lapel pin that features your spa’s swanky new logo and contact information (i.e. phone number and web address). Order a good-sized batch of pins and keep them on hand for any and all opportunities to gain exposure:
Mail a pin and a flyer listing your services to local residents.
Leave a bowl of pins at the reception desk and encourage customers to help themselves when checking out.
Pass out pins at community festivals, health fairs, wedding expos and other area events.
Trade a jar of pins with another local business that’s relevant to yours (e.g. a clothing boutique or cosmetic shop) for cross-promotions.
To encourage people to wear their pins, offer a 10% discount to anyone sporting it when they walk into your establishment .
Include a pin in take-home swag bags for bridal parties and other groups.
What’s so great about lapel pins? When you give a customer a high-quality, custom-designed pin bearing your brand, it instantly makes you look more professional and established. What’s more, unlike a postcard that eventually gets tossed into the trash, a lapel pin is something your customers can wear time and again. And every time they do, your spa name is exposed to more people.
Connect with local realtors: People moving to a new area are always in need of recommendations. Partner with a real estate agent and offer special discounts on your services every time they send a referral your way.
Offer your services at parties: Take advantage of off hours to appear at wedding or baby showers, corporate events, bachelorette parties and the like. This is a great way to get up-close-and-personal with potential customers! At the end of the session, pass out your business card or a postcard with your custom lapel pin attached.
Consider medical referrals: People who have been ill or injured are often prescribed spa treatments like massage to facilitate their recovery. Contact your local hospital and clinics to see if a referral arrangement could be mutually beneficial. As a gesture of goodwill, be sure to send or hand out your custom lapel pin to any facilities you contact!
Considering a custom-designed lapel pin to promote your business? Signature Pins is an expert in lapel pins for any occasion or cause. Contact us today to get started!